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What should a brandname do when a shopper abandons their cart but the brand still wants the sale? The most effective thing is to send the customer an email with a discount for the Patio Canopy Awning Tent Roof-Cover Cloth Garden-Supplies-Tool SUN-SHELTER Canvas Waterproof in the trolley. The second most effective thing is to send an email without a price reduction. That raises the question showing how flexible do you want to be about your price? How important is it to obtain price integrity and will consumers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key technique questions. So often it is attracting to do what you have to do to obtain the next sale but often that comes at the expense of future growth.
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