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What should your brand do when a shopper abandons their cart but the company still wants the sale? The best thing is to send the buyer an email with a discount to the Gardening-Supplies Watering-Controller Irrigation Intelligent-Timer Waterproof Micro-Spray in the cart. The second most effective thing should be to send an email without a price reduction. That raises the question showing how flexible do you want to be about your price? How important is it to have price integrity and will consumers get trained to let a cart sit until you send them an email providing a discount? Those are hard questions involving key approach questions. So often it is appealing to do what you have to do to find the next sale but sometimes that comes at the expense of future growth.
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